CREATIVE
INNOVATION
STRATEGIST
Marisa Estrada Rivera, aka Ritzy P, is a creative innovation strategist and U.N. speaker. For nearly 30 years she's worked where culture and technology meet, from Coachella to the United Nations. Through her consultancy, Ritzy Periwinkle, she helps mission-driven organizations turn new ideas into real impact, with strategy aligned to their mission and built for their people.
HOW WE CAN WORK TOGETHER
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CONSULTANT
Ongoing innovation leadership for mission-driven organizations. As your ongoing innovation partner, I help your team turn new ideas into real impact, from new programs, communications, and community engagement to AI and emerging tech. Aligned with your mission, built for your people.
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SPEAKER
U.N. speaker on inclusive innovation, culture, and the future of technology. I bring stories, substance, and practical insight to stages worldwide, making complex tech feel accessible and inspiring real action.
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BRAND VISION & STRATEGY
Brand clarity for founders and small teams building with purpose. Part audit, part strategy, part business therapy. All clarity and momentum.
THE CREATIVE BEHIND THE STRATEGY
Culture and technology have always been the same conversation for me. My career began in music, from artist relations at Coachella and Stagecoach to creative direction for brands like Supercell and Land Rover. I'm also a visual artist whose work has been shown from Art Basel Miami to Tokyo. Culture is how communities make meaning, and it's why I see what a lot of tech advisors miss: new ideas only work when they fit the people they're built for.
SEE THE ART / CREATIVE DIRECTION
TRUSTED VOICE IN EMERGING TECH
Beyond client work, I am a recognized voice shaping the future of inclusive innovation:
Presented at the United Nations General Assembly Science Summit
Delegate and presenter at the 5th Congressional Briefing of Women of Color in Blockchain in Washington, DC
Co-author of Women in Web3: Inclusive Futures
Contributor to the Crypto Council for Innovation & W.K. Kellogg Foundation report, Building a More Equitable Web3
These platforms reflect my commitment to ensuring organizations and communities not only adopt emerging technologies, but do so in ways that expand access, empower people, and build sustainable futures.
REAL TALK AI
Literacy is Leverage.
AI is moving whether people are ready or not, and most folks are handed jargon instead of understanding. REAL TALK AI is a live, cohort-based workshop that cuts through the noise and teaches how these tools actually work, so you're using them with confidence instead of playing catch-up.
REAL TALK AI also runs as a private cohort for teams, nonprofits, and organizations. Same no-jargon, education-first approach, built around what your people actually deal with day to day. Group size, format, and timeline shaped around your team, virtual first, with in-person available where it makes sense.
CLIENTS
TOGETHER
WE CAN START CREATING, BUILDING
AND COLLABORATING TO MAKE AN IMPACT.
THIS BOOK GIVES BACK
WOMEN IN THE WEB3 SPACE: INCLUSIVE FUTURES
Marisa aka Ritzy P is one of the 7 authors.
Featuring seven exclusive chapters from UNGA78 Speakers, this anthology dives into personal stories of resilience, innovation, and leadership that inspire action and hope for a more inclusive digital future.
Proceeds help fund STEM scholarships for young women globally.