Marisa Estrada Rivera, aka Ritzy P, is a creative innovation strategist and founder of Ritzy Periwinkle Consultancy. She helps mission-driven organizations turn new ideas into real impact, with strategy aligned to their mission and built for their people.

Culture and technology have always been the same conversation for her. She has spent nearly 30 years in music, art, and culture, including 20 years running her own consultancy, from artist relations at Coachella and Stagecoach to brand and creative strategy for clients like Live Nation, AEG, Supercell, and Land Rover. She is also a visual artist whose work has been shown from Art Basel Miami to Tokyo. For the last five years, she has focused on emerging tech, including AI, blockchain, and the Spatial Web. That mix is why she sees what a lot of tech advisors miss: new ideas only work when they fit the people they're built for.

As an educator, she leads REAL TALK AI, a cohort-based AI literacy program for individuals and teams built on one principle: education before implementation. She is also building Zócalo, a multilingual emerging tech learning platform, currently in development.

Named one of Butterscotch Media's Changemakers to Watch in both 2025 and 2026, Marisa is an international speaker and recognized voice at the intersection of technology, equity, and policy. She has presented at the United Nations General Assembly Science Summit (78th and 79th sessions), served as a delegate and presenter at the 5th and 6th Congressional Briefings of Women of Color in Blockchain in Washington, D.C., contributed to the Crypto Council for Innovation and W.K. Kellogg Foundation report Building a More Equitable Web3, holds an AI Fluency: Frameworks and Foundations certification from Anthropic, and is a co-author of Women in Web3: Inclusive Futures, with proceeds supporting STEM scholarships for young women globally.

She hosts Word To Your Mama, a podcast that amplifies diverse voices, from Academy Award winners to emerging tech leaders, and co-hosts The Get Down: Beyond Bitcoin, which examines policy, market trends, and the impact of emerging tech on Black, Latine, and Indigenous communities.

As a first-generation Mexican American, she knows firsthand what it means to navigate systems not built for you. The throughline across all of it is simple: the people most affected by where technology is going should have real power in deciding how it gets built.