MARISA ESTRADA RIVERA
AKA RITZY P
Creative innovation strategist and international speaker bridging the gap between where technology is going and who gets to shape it.
With nearly 30 years in music, art, and culture, 20 years running her own consultancy, and stages from the U.N. General Assembly to Capitol Hill, she brings strategic depth, cultural fluency, and honest talk about what new technology really costs, and who pays. Her talks leave audiences clear on the full picture and ready to turn new ideas into real impact.
GLOBAL STAGES & PRESTIGIOUS PLATFORMS
U.N. GENERAL ASSEMBLY SCIENCE SUMMIT
5th & 6th CONGRESSIONAL BRIEFINGS OF WOMEN OF COLOR IN BLOCKCHAIN
LATINO AI SUMMIT
THRIVE & LEAD AT AVANCE GLOBAL
THE AMBIES
VEECON
NFT.NYC
WONDER WOMEN TECH
FUTURISTA
YES MUJER, BUILD IT
TRUSTED VOICE IN EMERGING TECH
Beyond client work, I am a recognized voice shaping the future of inclusive innovation:
Presented at the United Nations General Assembly Science Summit
Delegate and presenter at the 5th & 6th Congressional Briefing of Women of Color in Blockchain in Washington, DC
Co-author of Women in Web3: Inclusive Futures
Contributor to the Crypto Council for Innovation & W.K. Kellogg Foundation report, Building a More Equitable Web3
These platforms reflect my commitment to ensuring organizations and communities not only adopt emerging technologies, but do so in ways that expand access, empower people, and build sustainable futures.
ABOUT
Marisa Estrada Rivera, aka Ritzy P, is a creative innovation strategist and founder of Ritzy Periwinkle Consultancy. She helps mission-driven organizations turn new ideas into real impact, with strategy aligned to their mission and built for their people.
Culture and technology have always been the same conversation for her. She has spent nearly 30 years in music, art, and culture, including 20 years running her own consultancy, from artist relations at Coachella and Stagecoach to brand and creative strategy for clients like Live Nation, AEG, Supercell, and Land Rover. She is also a visual artist whose work has been shown from Art Basel Miami to Tokyo. For the last five years, she has focused on emerging tech, including AI, blockchain, and the Spatial Web. That mix is why she sees what a lot of tech advisors miss: new ideas only work when they fit the people they're built for.
As an educator, she leads REAL TALK AI, a cohort-based AI literacy program for individuals and teams built on one principle: education before implementation. She is also building Zócalo, a multilingual emerging tech learning platform, currently in development.
Named one of Butterscotch Media's Changemakers to Watch in both 2025 and 2026, Marisa is an international speaker and recognized voice at the intersection of technology, equity, and policy. She has presented at the United Nations General Assembly Science Summit (78th and 79th sessions), served as a delegate and presenter at the 5th and 6th Congressional Briefings of Women of Color in Blockchain in Washington, D.C., contributed to the Crypto Council for Innovation and W.K. Kellogg Foundation report Building a More Equitable Web3, holds an AI Fluency: Frameworks and Foundations certification from Anthropic, and is a co-author of Women in Web3: Inclusive Futures, with proceeds supporting STEM scholarships for young women globally.
She hosts Word To Your Mama, a podcast that amplifies diverse voices, from Academy Award winners to emerging tech leaders, and co-hosts The Get Down: Beyond Bitcoin, which examines policy, market trends, and the impact of emerging tech on Black, Latine, and Indigenous communities.
As a first-generation Mexican American, she knows firsthand what it means to navigate systems not built for you. The throughline across all of it is simple: the people most affected by where technology is going should have real power in deciding how it gets built.
SPEAKER TOPICS
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Behind every AI tool is a cost most people never see: the energy and water powering data centers, creative work used without consent, bias built into the systems, and the human labor that keeps it all running. Those costs don't land evenly, and too often they land hardest on the communities with the least say in how the technology gets built. Ritzy pulls back the curtain with clear, honest real talk, then shifts to what's working: communities organizing around data centers in their neighborhoods, creators protecting their work, grassroots educators building AI literacy on their own terms, and communities working toward digital independence by owning their data, their tools, and their stories. Audiences leave understanding the full picture and knowing where their power is.
Takeaways:
A clear picture of AI's environmental, ethical, and human costs
Why those costs fall unevenly, and who carries them
Real examples of communities pushing back and building alternatives
What digital independence looks like, and how communities are building it
Questions to ask before you or your organization adopt an AI tool
How to use AI with intention instead of on autopilot
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Organizations pour money into new tools and initiatives, then wonder why nothing sticks. Drawing on nearly 30 years across music, brands, and emerging tech, Ritzy shows why new ideas only turn into real impact when they fit the people they're built for, and how leaders can bring their teams, communities, and culture along from the start.
Takeaways:
Why adoption fails when strategy skips culture
How to start with people and mission before choosing tools
A practical way to test whether a new idea is aligned with your organization
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As technology evolves, so should the people shaping it. Ritzy breaks down why representation in AI, Web3, and other emerging tech isn't just about fairness. It's about better innovation, wider access, and tools that actually serve everyone. She brings real-world examples, global stage experience, and a cultural lens to show how inclusion leads to better outcomes.
Takeaways:
Why inclusion drives innovation and adoption
How to spot gaps and build with everyone in mind
Practical ways to widen who's at the table
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Ritzy breaks down what emerging tech really is, from AI and blockchain to the Spatial Web and beyond, in a way that's clear, engaging, and accessible to non-tech audiences. She highlights how many communities are already using these tools without realizing it, and why their voices and leadership are essential in shaping the future. She shares real-world examples of BIPOC, first-gen, and grassroots innovators using technology to solve problems, build wealth, and uplift their communities, stories often overlooked by mainstream media.
TakeawaysReal-world use cases led by BIPOC, first-gen, and grassroots innovators
Why equitable participation in tech is urgent and transformative
Tools and tips for getting involved safely and with purpose
A renewed sense of curiosity and confidence to explore or create
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Losing her mom at 20 shaped Ritzy’s perspective on work, family, and purpose. She speaks on how grief helped her prioritize what matters, let go of hustle culture, and lead with heart. This talk is honest, vulnerable, and grounding.
Takeaways:
How to honor your capacity without guilt
Grief as a source of clarity and transformation
Redefining productivity around your values
WHAT THE PEOPLE HAVE TO SAY
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"Ritzy is an exceptional speaker who captivates her audience by making them feel integral to the shared journey. Her authenticity shines through as she seamlessly combines humor and poignant moments while sharing her lived experiences. Unapologetically herself, Ritzy is a powerful yet loving force, a disruptor yet relatable. Above all, she leaves the audience deeply moved, thoughtful, and feeling like they've had a unique experience."
Wendy Amara, Strategic Business Coach
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"Hearing Ritzy speak about the future of women of color in web 3 spaces has been an inspiration to me. Her ability to break down information in a way that energizes you and excites you for the possibilities is so invaluable to our community. We women are fortunate to have someone like her to be the spark for us all."
Maria Wren, Co-founder Smart Education, NASA Solar System Ambassador
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“Ritzy P is a natural public speaker. Whether as a podcast host, moderator at the United Nations, or panelist on Capitol Hill, she dominates the stage and simply captures the audience powerfully. Her style is reminiscent of Larry King and Oprah. She can effortlessly command a conversation and charm the audience with her captivating voice and gaze.”
Cleve Mesidor, Executive Director of Blockchain Foundation and CEO of butterscotch Media
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"Ritzy inspires me everyday. She is a passionate and knowledgeable speaker that left me energized and inspired. She provides a new context to life and has real life experiences that are invaluable to draw from. I would love to have more opportunities to see her speak again and to book her at future events I plan on hosting."
Steph Guerrero, web3 Music Consultant
THIS BOOK GIVES BACK
WOMEN IN THE WEB3 SPACE: INCLUSIVE FUTURES
Marisa aka Ritzy P is one of the 7 authors.
Featuring seven exclusive chapters from UNGA78 Speakers, this anthology dives into personal stories of resilience, innovation, and leadership that inspire action and hope for a more inclusive digital future.
Proceeds help fund STEM scholarships for young women globally.