Real Talk AI — 3-Week Workshop Series
COHORT 3 JULY SATURDAYS
AI is everywhere. But most training gives you a list of prompts and sends you on your way.
Real Talk AI gives you the full picture to decide for yourself.
This is a 3-week virtual workshop series and a safe space for small business owners, creatives, entrepreneurs, 9-to-5 professionals, and freelancers who are ready to understand AI on their own terms. Whether you are skeptical of AI or already using it and want to be smarter about it, this is your space.
Each session is 2 hours. 90 minutes of instruction followed by 30 minutes of live Q&A.
10am to 12pm PST.
Cohort 3
July 2026
Week 1 — SATURDAY July 11: What AI actually is, what it can do, what it cannot do, and how to catch it when it lies to you.
Week 2 — SATURDAY July 18: Ethics, Copyright and Environmental Impact. The questions most AI training skips entirely.
Week 3 — SATURDAY July 25: Practical and safe ways to use AI as a tool in your business or career. Best practices, what works, what to avoid, and how to use it without creating dependency or compromising your work.
Your Facilitator
Marisa "Ritzy" Estrada Riverais a 1st-Gen Mexican American emerging tech strategist, UN General Assembly speaker, delegate at the Congressional Briefing of Women of Color in Blockchain, Butterscotch Media's 2025 Web3 Changemaker to Watch, and Anthropic certified in AI Fluency: Frameworks and Foundations. She worked in the music and art industries before moving into emerging tech and has spent years making sure emerging technology is accessible to communities that corporate training programs overlook. Real Talk AI is the workshop she built because she got tired of waiting for someone else to do it.
Limited spots available
Regular price $299.
Real Talk AI is presented by Zócalo.
Real Talk AI — 3-Week Workshop Series
COHORT 2 JULY FRIDAYS
AI is everywhere. But most training gives you a list of prompts and sends you on your way.
Real Talk AI gives you the full picture to decide for yourself.
This is a 3-week virtual workshop series and a safe space for small business owners, creatives, entrepreneurs, 9-to-5 professionals, and freelancers who are ready to understand AI on their own terms. Whether you are skeptical of AI or already using it and want to be smarter about it, this is your space.
Each session is 2 hours. 90 minutes of instruction followed by 30 minutes of live Q&A.
10am to 12pm PST.
Cohort 2
JULY FRIDAYS 2026
Week 1 — FRIDAY July 10: What AI actually is, what it can do, what it cannot do, and how to catch it when it lies to you.
Week 2 — FRIDAY July 17: Ethics, Copyright and Environmental Impact. The questions most AI training skips entirely.
Week 3 — FRIDAY July 24: Practical and safe ways to use AI as a tool in your business or career. Best practices, what works, what to avoid, and how to use it without creating dependency or compromising your work.
Your Facilitator
Marisa "Ritzy" Estrada Riverais a 1st-Gen Mexican American emerging tech strategist, UN General Assembly speaker, delegate at the Congressional Briefing of Women of Color in Blockchain, Butterscotch Media's 2025 Web3 Changemaker to Watch, and Anthropic certified in AI Fluency: Frameworks and Foundations. She worked in the music and art industries before moving into emerging tech and has spent years making sure emerging technology is accessible to communities that corporate training programs overlook. Real Talk AI is the workshop she built because she got tired of waiting for someone else to do it.
Limited spots available
Regular price $299.
Real Talk AI is presented by Zócalo.
Potent clarity in two focused sessions.
This consultation is designed for solopreneurs and small businesses who want brand clarity, aligned messaging, and a clear next step.
LEARN MORE
What’s included:
Questionnaire to capture your goals
30-min Clarification Call
Deep Brand Review (audit of your messaging, positioning, offerings and visuals)
30-min Strategy Call
Detailed Report with clear, actionable guidance
Outcomes you can expect:
Messaging that feels authentic and attracts the right people
Offers that make sense and feel aligned
Clear positioning that reflects your unique magic
Confidence and direction to move forward
Best for solopreneurs who want clarity and momentum, fast.
$899 (Value: $1,800)
Accessible pricing for mission-driven entrepreneurs
LIMITED SPOTS AVAILABLE
Clarity plus support as you implement.
This package combines the full Brand Vision & Strategy Consultation ($899) with extra support to help you put your plan into action.
LEARN MORE
What’s included:
Questionnaire to capture your goals
30-min Clarification Call
Deep Brand Review (audit of your messaging, positioning, offerings and visuals)
30-min Strategy Call
Detailed Report with clear, actionable guidance
PLUS:
Integration Call (30–45 mins, two weeks later)
Momentum Check: short written update with refined next steps
Outcomes you can expect:
Messaging that feels authentic and attracts the right people
Offers that make sense and feel aligned
Clear positioning that reflects your unique magic
Confidence and direction to move forward
Accountability and adjustments as you implement
Momentum to keep moving with clarity and support
Best for entrepreneurs or small teams who want accountability and support while implementing.
$1,299 Value: $2,500
Accessible pricing for mission-driven entrepreneurs
LIMITED SPOTS AVAILABLE
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